Prediction Markets are Getting Bigger. Is It Time to Build Your Own?
What if you could turn uncertainty into useful market intelligence? Every day, businesses make decisions about things they cannot know for certain. Will demand increase next quarter? Will commodity prices rise? Will a new product succeed? Will a supply-chain disruption happen? Will a particular event occur? Traditionally, businesses have relied on analysts, surveys, historical data, and expert opinions to answer these questions. But prediction markets offer another approach: let people put their expectations into a market and see what the collective signal says. And in 2026, this idea is getting much bigger. Prediction markets are no longer just about politics and sports If you've followed prediction markets recently, you've probably noticed how quickly the conversation has changed. Platforms such as Kalshi and Polymarket have expanded the types of events people can trade, while institutional participation is becoming a much bigger part of the story. In May, Reuters reported ...